Conclusion

Chatime at Selayang Mall outlet is seems like a strategic location and shop that could increase the business of the company.

This is because it is a convenient place where customers could either choose to drive their own vehicle and park inside the parking lot in Selayang Mall or take bus or take taxi to reach Chatime. Besides, the concentration of competitor is less concentrate as there is only one bubble milk tea shop that located within 2km from Chatime. In addition, the brand name of Chatime is worldwide recognized, most customers tend to choose Chatime instead of Coolblog. 

In 30 minutes time, there are around 10 customers which represent 55 percents of the flow of customers visit Chatime at afternoon session.  In contrast, there are only average 2 customers which represent 17 percents of the flow of customers visit Chatime during morning session. Therefore, afternoon session Chatime has more customers.

The interior design of Chatime is warm and modern. The lighting in the shop is bright and even under the blazing sun, the room temperature is remain low as there are 4 air-conditioners placed in the shop. Other than the comfortable environment, customers could also enjoy free wi-fi that allowed them to surf the net while they enjoying the bubble milk tea.

However, Chatime may need to post a poster that instructs customers on how to order the drinks in order to prevent the losses of first time customer. This is because observation shows that around 19 percents of first time customers do not know how to order and it has causes them to leave the shop. Thus, an instruction on how to order is necessary to educate first time customers.

Analysis

The business of bubble milk tea is dominated by Chatime and Coolblog

Bus and taxi will pass by bus stop that near by Chatime outlet. Inside Selayang Mall, parking lots is available for customers' car parking.

81% of the customers are regular customers whereby they visit Chatime more than one time. Whereas 19% of the customers are first time customer.

Sadly to say that there is no any India customers visit Chatime during my observation. Malay and Chinese customers occupy 50% of the source of customers.

9 customers out of 18 customers are below 23 years old and 9 customers out of 18 customers are 24 years old and above.

78 % of the  customers are female and 22% of the customers belong to male customers.

Most customers visit Chatime at afternoon period which represent 55% / 10 customers.  On the other hand, only 3 customers/ 17% of the customers visit at morning session.

Photo and Video Taken

there is a signboard hang in the shop that introduce most popular drinks of Chatime

I have bought one of the bubble milk tea----grapefruit QQ. The taste is very good not so sweet, a little bit sour and the pearl is very tender. 

Pappa Rich Express is located next to Chatime.

Coolblog is the only one competitor of Chatime within 2 KM .

Bus stop is available for customers to wait for bus as well as taxi.

Observation

I have allocated time to observe the surrounding of Chatime Selayang outlet. Below are my observations:

F      The shop is very appealing as it located near main entrance of Selayang Mall

F      The shop is located next to Pappa Rich (Coffee shop) and near to Coolblog (bubble milk tea shop)

F      The shop is decorated mainly in purple and white colour and the floor is wood tiles

F      Front door of the shop is a big transparent glass that can look through the shop from outside

F      There are 4 air-conditioners in shop let

F      There is a around 42’ inches television that constantly showing the commercial of Chatime

F      There are 3 tables located inside the shop (non-smoking area) and around 6 tables located at outdoor (smoking area)

F      The environment is clean and peaceful

F      Wi-fi is available for customers to surf the net

F      There are around six workers work in the shop and all of them are Chinese

F      In 30 minutes time, there is around 10 customers walk in shop and buy bubble tea

F      In these 10 customers, 5 of them are Chinese and another 5 of them are Malay.

F      The age group of customers is mainly around 15-30 years old.

F      Nearly 80 percents of the customers are female

F      There are two counters inside the shop, one is for order and made payment, another counter is to collect the drinks.

F      Some of the first-time customers do not know how to order in shop

F      Many people do realize and recognize Chatime as most of them look into the shop when they walk by the shop

The above video reveals the interior environment of Chatime and it also shows the customers have difficulty in ordering drinks.

Business Research : Chatime

This blog is regarding business research on bubble tea franchise-----Chatime.

Chatime is a company that major in selling bubble milk tea that originated from Taiwan. Today, Chatime has established outlets in more than 10 countries for more than 500 outlets.

The legend behind the name of Chatime is interesting. In the sense of Chinese, it means Sunrise which also implies that Chatime could have established in every place that has sunrise. In addition, the word “Chatime” also could have double meaning which is Tea Time (Cha-Time) or a place for you to chat with friends and family (Chat-time).

In Malaysia, Chatime has established around 65 outlets and planned to open more new outlets in East Malaysia. The success of Chatime has causes other competitors such as Orchado, Share Tea and etc to arise in market that may vulnerable to Chatime business.

So, I will do some observation of Chatime oulet at Selayang Mall. I would like to find out whether Selayang Mall is a suitable location that give much profit to Chatime and the what type of customers that usually buy bubble milk tea from Chatime.