Conclusion

Chatime at Selayang Mall outlet is seems like a strategic location and shop that could increase the business of the company.

This is because it is a convenient place where customers could either choose to drive their own vehicle and park inside the parking lot in Selayang Mall or take bus or take taxi to reach Chatime. Besides, the concentration of competitor is less concentrate as there is only one bubble milk tea shop that located within 2km from Chatime. In addition, the brand name of Chatime is worldwide recognized, most customers tend to choose Chatime instead of Coolblog. 

In 30 minutes time, there are around 10 customers which represent 55 percents of the flow of customers visit Chatime at afternoon session.  In contrast, there are only average 2 customers which represent 17 percents of the flow of customers visit Chatime during morning session. Therefore, afternoon session Chatime has more customers.

The interior design of Chatime is warm and modern. The lighting in the shop is bright and even under the blazing sun, the room temperature is remain low as there are 4 air-conditioners placed in the shop. Other than the comfortable environment, customers could also enjoy free wi-fi that allowed them to surf the net while they enjoying the bubble milk tea.

However, Chatime may need to post a poster that instructs customers on how to order the drinks in order to prevent the losses of first time customer. This is because observation shows that around 19 percents of first time customers do not know how to order and it has causes them to leave the shop. Thus, an instruction on how to order is necessary to educate first time customers.