Observation

I have allocated time to observe the surrounding of Chatime Selayang outlet. Below are my observations:

F      The shop is very appealing as it located near main entrance of Selayang Mall

F      The shop is located next to Pappa Rich (Coffee shop) and near to Coolblog (bubble milk tea shop)

F      The shop is decorated mainly in purple and white colour and the floor is wood tiles

F      Front door of the shop is a big transparent glass that can look through the shop from outside

F      There are 4 air-conditioners in shop let

F      There is a around 42’ inches television that constantly showing the commercial of Chatime

F      There are 3 tables located inside the shop (non-smoking area) and around 6 tables located at outdoor (smoking area)

F      The environment is clean and peaceful

F      Wi-fi is available for customers to surf the net

F      There are around six workers work in the shop and all of them are Chinese

F      In 30 minutes time, there is around 10 customers walk in shop and buy bubble tea

F      In these 10 customers, 5 of them are Chinese and another 5 of them are Malay.

F      The age group of customers is mainly around 15-30 years old.

F      Nearly 80 percents of the customers are female

F      There are two counters inside the shop, one is for order and made payment, another counter is to collect the drinks.

F      Some of the first-time customers do not know how to order in shop

F      Many people do realize and recognize Chatime as most of them look into the shop when they walk by the shop

The above video reveals the interior environment of Chatime and it also shows the customers have difficulty in ordering drinks.