Business Research : Chatime

This blog is regarding business research on bubble tea franchise-----Chatime.

Chatime is a company that major in selling bubble milk tea that originated from Taiwan. Today, Chatime has established outlets in more than 10 countries for more than 500 outlets.

The legend behind the name of Chatime is interesting. In the sense of Chinese, it means Sunrise which also implies that Chatime could have established in every place that has sunrise. In addition, the word “Chatime” also could have double meaning which is Tea Time (Cha-Time) or a place for you to chat with friends and family (Chat-time).

In Malaysia, Chatime has established around 65 outlets and planned to open more new outlets in East Malaysia. The success of Chatime has causes other competitors such as Orchado, Share Tea and etc to arise in market that may vulnerable to Chatime business.

So, I will do some observation of Chatime oulet at Selayang Mall. I would like to find out whether Selayang Mall is a suitable location that give much profit to Chatime and the what type of customers that usually buy bubble milk tea from Chatime.