Sunday, 9 December 2012

Analysis


The business of bubble milk tea is dominated by Chatime and Coolblog



Bus and taxi will pass by bus stop that near by Chatime outlet. Inside Selayang Mall, parking lots is available for customers' car parking.


81% of the customers are regular customers whereby they visit Chatime more than one time. Whereas 19% of the customers are first time customer.




Sadly to say that there is no any India customers visit Chatime during my observation. Malay and Chinese customers occupy 50% of the source of customers.





9 customers out of 18 customers are below 23 years old and 9 customers out of 18 customers are 24 years old and above.


78 % of the  customers are female and 22% of the customers belong to male customers.







Most customers visit Chatime at afternoon period which represent 55% / 10 customers.  On the other hand, only 3 customers/ 17% of the customers visit at morning session.



No comments:

Post a Comment